Here at Alive!^®, we’ve built our company around a simple idea. No matter what your age, you deserve to have more of what you need to start the day. That’s why Alive! Multi-Vitamins have more vitamins and minerals at 100% or more of their recommended daily allowance than our leading competitors.¹ Plus we provide a full B-vitamin complex to help convert food into energy.^* After all, it’s your morning. We’re just helping you own it.