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Change is Coming to Alive!

We’ve made some upgrades to our products and we wanted to share them with you.

Change is Coming to Alive!

Change is inevitable, but any Alive!® Multivitamin fan knows that hard work, a positive attitude, and dedication can make even big adjustments easier. We recently experienced some changes of our own at Alive! when the United States Food and Drug Administration (FDA), the governing body that regulates the dietary supplement industry, updated the recommended daily nutrient values, requiring that all supplement companies update their labels according to the new standards by 2020.

One of the FDA’s duties is to make sure supplement manufacturers are sharing accurate information on their labels and are testing and evaluating their products and formulas to align with the Dietary Supplement Health and Education Act of 1994 (DSHEA).

The supplement market has grown significantly in the past 25 years, and so has consumer thinking about nutrition. The FDA is updating their requirements to suit a more modern understanding of overall nutrition.

The new requirements also help the FDA make sure that all supplement manufacturers create effective and trustworthy supplements — something we know a lot about at Nature’s Way. We’ve spent 50 years ensuring purity and potency in every product we create.

What Do These Changes Mean For You?
Most importantly, it means that we did reformulate many products in the Alive! portfolio to align with the new standards while maintaining the quality and high-potency you trust from your Alive! multivitamins — and we wanted to share these updates with you.

We got to work immediately after learning about the new daily value (DV) recommendations, and even though we made adjustments to certain formulas, we made sure to retain the same potency, take-on-the-world energy, and thriving goodness that you expect from your Alive! multivitamins.

We updated input levels in certain products, including the Women’s, Men’s, and Kid’s gummies and our Energy tablets, to keep DV percentages similar to previous formulations and adjusted others to comply with the new regulations. For example, we increased B6 in the Daily Energy tablets to help support energy metabolism.* Our team also upgraded two B-vitamins: B12 and Folate to the active methyl-form in our Ultra Potency Once Daily, Max 3 Daily, Children’s Chewable, and the Complete Prenatal softgel. After you told us you were looking for the active form of these vitamins, we decided now was the perfect time to make the change.

As always, our new formulas are just as effective to help you thrive all day long.

Label Changes
You may also notice changes on the label of your Alive! multivitamins. The order of nutrients listed on the label and their unit of measurement have changed. Where you used to see IU (International Unit) to measure vitamins A, D, and E, you’ll now see them measured in milligrams or micrograms (mg and mcg).

It may take some time for you to see these updates as they roll out over the next year, but as always, if you have any questions about these changes, don’t hesitate to reach out to us on social media at @alivemultivitamins or give us a call at 1-800-783-2286. We’re here to help you feel Alive! and thriving every day.